The comic was dedicated to wartime adventures and was a popular success, leading IPC Magazines to create a competitor, Battle Picture Weekly, in 1975.

Characters and stories included the popular Union Jack Jackson, Spider Wells, Bomber Braddock and Wingless Wonder.

After Bullet was added to the comic, it featured that publication's main story Fireball — a secret agent who was Lord Peter Flint's nephew.

Before the addition of the more generally action-orientated Bullet, Warlord had been specifically geared towards stories and articles about World War II.

These tales were usually set on the Eastern Front to ensure the Germans were not shown killing their British or US enemies, the Russians being useful bogeymen.