Unite Asia is based in Hong Kong and was founded in 2015 by Riz Farooqi of King Ly Chee.

Unite Asia was founded in 2015 by Riz Farooqi of Hong Kong based band King Ly Chee in order to showcase the many rock and metal bands across Asia.

[1] Frustrated with the lack of media coverage for Asian bands, Farooqi decided to launch his own website in order to create a platform to grow the punk, hardcore, and metal communities.

[5] The goal of the platform is to not only grow the local music scene in Hong Kong, but to also connect the community across the Asian continent.

[7] Since the underground music scene in Asia is not as developed as its counterparts in North America or Europe, many bands frequently have problems with tour promoters or concert venues.