Pearson then took a 50% share in Saunders-Roe (SARO) and combined the two companies to produce the Spartan Cruiser airliner.

To promote the Cruiser Pearson founded Spartan Air Lines on 2 February 1933, which on 12 April started services from Heston Aerodrome to the Isle of Wight.

On 30 April United started services from Spartan’s base at Heston to Blackpool and onwards to the Isle of Man and Carlisle (Kingstown Municipal Airport), with a link by Northern & Scottish Airways (N&SA) from the Isle of Man to Glasgow.

[3] They were also in talks with the independent Hillman's Airways to run services from London to Amsterdam and Berlin and possibly to Norway.

"In conjunction with Northern & Scottish Airways" and "Connections available with Isle of Wight and Jersey air services".