The company provides leads, marketing programs, advanced training and technology solutions[buzzword] to affiliated realtors that pay a franchise fee.
[4][5][6] The company also offers an in-house real estate advertising agency, "Enhanced Marketing Solutions".
United Country Real Estate was founded in 1925 with a focus on farms and ranches in rural towns[1] by Roscoe Chamberlain out of a Kansas City bank.
[10] The company was acquired by a management group in 1990 and changed its name again to United Country seven years later.
[11] In 2010 the organization raised $1 million in funding to expand its web presence for suburban areas with a local population of 50,000 or more.