The internal BBC selection of Sandie Shaw as the singer was something of a departure; in recognition of changing trends in the contest, she was arguably the first real "pop" star to be chosen as the British representative.

Shaw and her manager Eve Taylor were permitted to select one of the finalists, submitting "Had a Dream Last Night", written by her regular songwriter and producer Chris Andrews, who had previously had a song in the 1965 national final, "One Day", performed by Kathy Kirby.

Viewers voted on postcards via mail to decide the winner and the chosen song was "Puppet on a String".

Shaw also released an extended play maxi single featuring four of the five finalists, excluding the winner.

After placing second five times, the United Kingdom finally won Eurovision ten years after its first entry in 1957.