Established in October, 2002,[1] the UNMC aimed to increase support to achieve the Millennium Development Goals and seek a coalition of partners for action.

The MDGs were an eight-point road map with measurable targets and clear deadlines for improving the lives of the world's poorest people.

[citation needed] In October 2002, two years after the Millennium Declaration was signed, the Millennium Campaign was established by then-Secretary General Kofi Annan and UNDP Administrator Mark Malloch Brown as a response to the failing efforts of governments in keeping their promises and commitments to achieve the MDGs by the target year 2015.

[3] Consistent with the call in the Monterrey Consensus for a “global information campaign”, the Millennium Campaign aimed to increase support for development assistance, trade opportunities, debt relief, technology transfer and other support needed to achieve the MDGs and, in the process, encourage the emergence of broad, self-sustaining and pragmatic coalitions of partners for action on the MDGs.

[citation needed] Following Eveline Herfkens, the Millennium Campaign Unit was headed by a Director, reporting to and working closely with the UNDP Administrator.