It had begun life as the International Motor Company in 1908 in an attempt to create a major consolidation within the industry with Maxwell-Briscoe and Buick, which did not succeed.

This was an effort to try to save several independent automotive manufacturing companies who were having great difficulty in getting the necessary financial backing.

1910 production announced in mid-year included 15,000 Maxwells, 10,000 Brush Runabouts, and 10,000 of the Stoddard-Dayton, Columbia, and Alden Sampson Trucks.

Announcing some price reductions for 1911 models, the company stated that it had 18 plants with a combined floor space of 49 acres (200,000 m2) with 14,000 employees capable of producing 52,000 vehicles.

It was claimed that there was no leftover stock of unsold cars from the 1910 model year and that business was up fifty-seven percent from the year-earlier period.