[2][3][4] Fiorina used this incident prominently in campaign ads, as did David Zucker, who directed a humorous commercial for RightChange.com titled 'Call Me Senator'.

In February 2010, Carly Fiorina put out a campaign ad attacking Republican rival Tom Campbell featuring a "demon sheep", creating international, mostly negative, publicity.

[5][6] The Los Angeles Times research of public records indicated Fiorina had failed to vote in most elections.

"[7][8] Former State Senator and California Secretary of State Bruce McPherson alleged that during a telephone call with Carly Fiorina's campaign manager Marty Wilson, a longtime Sacramento political operative, Wilson expressed surprise that McPherson was endorsing Tom Campbell's candidacy, and called Campbell an anti-Semite.

On March 5, the three principal Republican primary candidates, Campbell, DeVore, and Fiorina participated in a live, on-air debate, which was broadcast on KTKZ in Sacramento.

[10] Campbell had also been criticized for accepting campaign contributions (during his 2000 Senate race), from then-University of South Florida professor Sami Al-Arian.

[12][13] The usually subdued Campbell responded very strongly to the accusations from the Fiorina campaign, saying, "I called for this debate today so that both of my opponents can bring up absolutely any charge they want.

He also said he had not been aware that Al-Arian had said, in a speech discussed in a 2001 television interview with Bill O'Reilly before Campbell wrote his letter: "Jihad is our path.

[21] American Independent Green Libertarian Peace and Freedom The following were certified by the California Secretary of State as candidates in the general election for Senator.

[22] Boxer criticized Fiorina's choice "to become a CEO, lay off 30,000 workers, ship jobs overseas [and] have two yachts."

Boxer performed extremely well in Los Angeles County, and the San Francisco Bay Area.