[3] Headed by president Hamilton Hoge,[4] with his brother John Otis Hoge as vice president,[5] U.S. Television Manufacturing aimed its initial product at taverns, clubs, fraternal organizations and similar business consumers, reasoning that with parts and materials remaining in short supply following World War II, the company needed to sell fewer but higher-priced units.
[4] On September 18, 1946, U.S. Television Manufacturing held a public demonstration of large-screen rear-projection television, with sets at department stores including Bloomingdale's and Macy's in Manhattan, Bamberger's in Brooklyn, and Abraham & Straus in Newark, New Jersey, showing live coverage of the Joe Louis-Tami Mauriello heavyweight boxing championship at Yankee Stadium in The Bronx.
[6] By July 1947, the company was producing 300 units a month of its initial model, it said, which were distributed by dealers in 13 states and the District of Columbia.
It announced plans to produce a taller model with a 475-square-inch screen and AM-FM radio reception, to sell for US$1,995 excluding installation charges, and two home-consumer models: one with a "10-inch direct-view cathode-ray tube (CRT) screen, giving a 54-square-inch image", plus AM-FM radio and phonograph, for US$895; and a rear-projection TV with the same features but a 390-square-inch image, for US$2,275.
[14] In January the following year, it announced that the same agency would launch a $250,000 print-ad campaign for its tabletop sets, emphasizing quality over price.
[17] A December 1945 advertisement seeking a senior engineer for the company listed an address of 106 Seventh Avenue in Manhattan, New York City.