[2] Berg was studying at Bournemouth University in the UK when he became aware of the challenges facing disadvantaged young people in developing economies.

He was inspired to start an organisation focusing on utilising the skills and talents of young people globally to add value to the situation of young people living in poverty in sub-saharan Africa.

UYDO was built on the notion that every young person has skills and talents that can make a difference[4] and was heavily based on the notion of providing young people with the responsibility and opportunities to add value to their own life, to UYDO as an organization and to society.

With the intention of engaging young UK students in the issues of the developing world, the PR students undertook a project which would contribute to UYDO's development as an organisation.

This 'real world' project was received warmly by the students with many students stating that the project changed their view of poverty and young people living in a poverty environment.