[4] Universal was founded by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane[a] and Jules Brulatour.
For Laemmle and other such entrepreneurs, the creation in 1908 of the Edison-backed Motion Picture Patents Company (or the "Edison Trust") meant that exhibitors were expected to pay fees for Trust-produced films they showed.
Based on the Latham Loop[dubious – discuss] used in cameras and projectors, along with other patents, the Trust collected fees on all aspects of movie production and exhibition and attempted to enforce a monopoly on distribution.
[13] Laemmle, who emerged as president in July 1912, was the primary figure in the partnership with Dintenfass, Baumann, Kessel, Powers, Swanson, Horsley, and Brulatour.
[16]On March 15, 1915,[18]: 8 Laemmle opened the world's largest motion picture production facility, Universal City Studios, on a 230-acre (0.9-km2) converted farm just over the Cahuenga Pass from Hollywood.
These included films such as Erich von Stroheim's Foolish Wives (1922), Clarence Brown's The Acquittal (1923), Hobart Henley's A Lady of Quality (1924), Harry A. Pollard's Uncle Tom's Cabin (1927), and Edward Sloman's Surrender (1927).
This policy nearly bankrupted the studio when actor-director Erich von Stroheim insisted on excessively lavish production values for his films Blind Husbands (1919) and Foolish Wives (1922), but Universal shrewdly gained a return on some of the expenditure by launching a sensational ad campaign that attracted moviegoers.
Universal subsequently severed its link to Mintz and formed its own in-house animation studio to produce Oswald cartoons headed by Walter Lantz, which would later result in the creation of Woody Woodpecker in 1940.
In return, Disney released ABC sportscaster Al Michaels from his contract so he could work on NBC's recently acquired Sunday night NFL football package.
Other Laemmle productions of this period include Tay Garnett's Destination Unknown (1933), John M. Stahl's Imitation of Life (1934) and William Wyler's The Good Fairy (1935).
Taking on the task of modernizing and upgrading a film conglomerate in the depths of the Great Depression was risky, and for a time, Universal slipped into receivership.
The end for the Laemmles came with a lavish version of Show Boat (1936), a remake of its earlier 1929 part-talkie production, and produced as a high-quality, big-budget film rather than as a B-picture.
The studio fostered many series: The Dead End Kids and Little Tough Guys action features and serials (1938–43); the comic adventures of infant Baby Sandy (1938–41); comedies with Hugh Herbert (1938–42) and The Ritz Brothers (1940–43); musicals with Robert Paige, Jane Frazee, The Andrews Sisters, and The Merry Macs (1938–45); and westerns with Tom Mix (1932–33), Buck Jones (1933–36), Bob Baker (1938–39), Johnny Mack Brown (1938–43); Rod Cameron (1944–45), and Kirby Grant (1946–47).
In addition to Stewart and Dietrich, Margaret Sullavan and Bing Crosby were two of the major names that made a couple of pictures for Universal during this period.
During the war years, Universal did have a co-production arrangement with producer Walter Wanger and his partner, director Fritz Lang, lending the studio some amount of prestige productions.
Universal's core audience base was still found in the neighborhood movie theaters, and the studio continued to please the public with low- to medium-budget films.
In 1945, J. Arthur Rank, who had already owned a stake in the studio almost a decade before, hoping to expand his American presence, bought into a four-way merger with Universal, the independent company International Pictures, and producer Kenneth Young.
Universal-International became responsible for the American distribution of Rank's British productions, including such classics as David Lean's Great Expectations (1946) and Laurence Olivier's Hamlet (1948).
Broadening its scope further, Universal-International branched out into the lucrative non-theatrical field, buying a majority stake in home-movie dealer Castle Films in 1947 and taking the company over entirely in 1951.
While there were to be a few hits like The Killers (1946) and The Naked City (1948), both produced by Mark Hellinger, Universal-International's new theatrical films often met with disappointing response at the box office.
But at this point, Rank lost interest and sold his shares to the investor Milton Rackmil, whose Decca Records would take full control of Universal in 1952.
The studio also had success with monster and science fiction films produced by William Alland, with many directed by Jack Arnold and starring John Agar.
Leading actors were increasingly free to work where and when they chose, and in 1950 MCA agent Lew Wasserman made a deal with Universal for his client James Stewart that would change the rules of the business.
The Music Corporation of America (MCA), the world's largest talent agency, had also become a powerful television producer, renting space at Republic Studios for its Revue Productions subsidiary.
The studio lot was upgraded and modernized, while MCA clients like Doris Day, Lana Turner, Cary Grant, and director Alfred Hitchcock were signed to Universal contracts.
In 1982, Universal became the studio base for many shows that were produced by Norman Lear's Tandem Productions/Embassy Television, including Diff'rent Strokes, One Day at a Time, The Jeffersons, The Facts of Life, and Silver Spoons which premiered on NBC that same fall.
UIP began distributing films by start-up studio DreamWorks in 1997 due to the founders' connections with Paramount, Universal, and Amblin Entertainment.
UIP then took over the theatrical distribution inventory of future films planned to be released by Universal Pictures International, such as The Green Mile and Angela's Ashes.
[35][36] Anxious to expand the company's broadcast and cable presence, longtime MCA head Lew Wasserman sought a rich partner.
On October 5, 2009, Marc Shmuger and David Linde were ousted, and their co-chairperson jobs were consolidated under former president of worldwide marketing and distribution Adam Fogelson, becoming the single chairperson.