On January 11, 2023, the company announced a "new concept"-styled resort, geared especially towards families with children.

[1] The resort will feature immersive themed lands and celebrate Universal's brand of entertainment, innovation, and characters.

[5][6][10] The resort is expected to consist of themed lands based on Trolls, Shrek, Jurassic World, SpongeBob SquarePants[a], and Despicable Me.

[11] In November 2024, the park was estimated to open by May 2026, in time for the 2026 FIFA World Cup, which will occur in the region.

[12] The main road to the resort, Universal Parkway, was expected to open in 2024, with an estimated cost of around $12.94 million.