It is located in Milwaukee's East Town neighborhood adjacent to the Lake Michigan shoreline.

The tower as originally planned was designed by Santiago Calatrava was to have only 25 stories.

That plan was cancelled because of concerns about parking and its potential to obstruct views of the lake.

The tower is built on land owned by the University Club of Milwaukee.

The building has a fitness center, indoor swimming pool, roof deck and a 106 space parking garage.