The Associated Bank River Center is a 28-story, 426-foot-tall (130 m) postmodern high-rise building in Milwaukee, Wisconsin.
The peaked tower, red brick, and the use of green near the top pay homage to the style of the Milwaukee City Hall.
[1] The Milwaukee Center's construction was spurred by the Milwaukee Repertory Theater's purchase and subsequent selling of the land surrounding the former Wisconsin Electric Powerhouse which was converted into The Rep's primary performance venue, the Quadracci Powerhouse.
The Milwaukee Center's rotunda connects the office tower with the Saint Kate hotel and the historic Pabst Theater.
In March 2016, Associated Bank announced it was acquiring the Milwaukee Center and on December 9, 2019 they announced the name change to the Associated Bank River Center.