Athletes from Russia and its ally Belarus were expected to participate in games, members of BRICS, SCO and CIS were also invited.

[3][4] On 28 January 2023, the first information bulletin was published on the official website of the University International Sports Festival in English and Russian.

The basis of the logo are "EKAT", four multi-coloured letters that reflects the natural diversity of the host city, its forests and lakes, rivers and mountains, fields and plains.

The piece is written by Dmitry Filatov, conductor of the Ural Youth Symphony Orchestra and will be used in events in the festival.

[15] On 19 April 2023, the committee announced that Anzhelika Timanina, Olympic and 11-time world champion in artistic swimming, will join as the sports ambassador of the festival.