[1][2] It has national chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom.
[3] Unstereotype Alliance was founded in June 2017, led by UN Women and Unilever with other multinational companies.
[5][6] It was preceded by the "#Unstereotype" campaign started by Unilever.
[7][8] Unstereotype Alliance provides guidelines and tools to avoid gender stereotypes in advertisements.
[9] It released its first report "Beyond Gender 2: The Impact of Intersectionality in Advertising" in October 2021.