[3] Menounos described the show's concept to TheWrap as "a pop culture version of Dateline.
"[3] It was also pitched as "a sixty minute news magazine show that will cover a wide range of current issues, social media phenomena, and top news events" to Inquisitr.
[4] Menounos' production company, Underman/Omegagirl, signed a first-look pact with E!
[6][7] A segment called "The Pop Culture Minute" featured social media stars from YouTube and Vine.
This article relating to a non-fiction television series in the United States is a stub.