The Platform is made up of restaurant-specific point of sale (POS) software, payments, and analytics, online ordering, loyalty, and marketing tools designed specifically for restaurants.

[1] In 2013, Forbes magazine included Swipely in its list of the top 100 “America’s Most Promising Companies.”[2] Upserve's former CEO, Angus Davis, was named to Forbes list of “America’s Most Promising CEOs Under 35.”[3] In 2017, Upserve received a nine-figure investment from Vista Equity Partners to accelerate the platform's growth.

[11] In 2016, Swipely acquired Breadcrumb POS from Groupon and re-branded to Upserve in order to reflect its offering of a comprehensive management system for the restaurant industry.

[13] In 2018, Upserve partnered with Resy to produce an industry-first POS integration to streamline reservations and table management.

[14] Additionally, it introduced Upserve Marketplace, which is a curated hub of integrated restaurant technology for its customers to tie together disparate systems.