[2] [3] It is a series of 5-6 minute films that, per Starbucks, focus on "ordinary people doing extraordinary things to create positive change in their communities.
[1] The digital video content is distributed on the Starbucks website and mobile app, as well as on YouTube.
[5] It is produced by Howard Schultz and Rajiv Chandrasekaran, formerly of The Washington Post.
[5] The Chicago Tribune commented that it was a venture into content creation, and that Starbucks reported they had been offered considerable sums by media companies for the content to support advertising.
[5] Music for the series was scored by Jim Greer, a composer known for his work as a record producer with Foster the People, Galactic, Macy Gray, and has also scored numerous films and placed music in many television shows.