CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company.

In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of 14, appearing in both print and television advertising that year.

In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste.

[5] In 1979, Cheryl Tiegs (often cited as America's first supermodel) was selected by the company to represent the brand by signing a five-year, 1.5 million-dollar contract with them.

In 1997, CoverGirl launched what is now the famous slogan, "Easy, breezy, beautiful..." This was meant to imply the products would give the user a natural look.

[7] Also representing CoverGirl are Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts the company's foundation product.

With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world.

Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line.

CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 of The CW's popular modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls.

[18][19][20] In early 2012, a CoverGirl commercial starring Sofia Vergara and Ellen DeGeneres began airing on national television.

CoverGirl has given checks to several people featured on The Ellen DeGeneres Show, such as Talia Castellano, a 13-year-old American YouTuber with cancer.