"[3] Perry's A&R representative Chris Anokute confirmed this by saying that they had no plans for radio coverage but just wanted to put this "novelty" song out online as an introduction to see "what the attraction was".
[7] The song itself has been described as an "emo-bashing anthem that's either horribly homophobic, a sly piece of social commentary or, possibly, both".
According to senior vice president of A&R at Capitol Records Bob Semanovich, the purpose of the video was to introduce Perry to audiences in a way that was "fun and playful".
Perry conceived the idea to center the video around dolls, as she wanted audiences to know that the song was meant as a "tongue-in-cheek dis[s] track".
[5] In the video, Perry plays the song in front of a bright cartoon-like background with clouds that have smiley faces on them.