Known for her eclectic and eye-catching style, Perry wanted to create a brand that reflected her personality while being accessible to a broad audience.
Some inspirations for founding it are Perry's Dalmatian-print pair of flats that she thrifted and her refusal to wear uncomfortable pumps.
[1] Perry bought back the line in 2022 after the holding company filed for bankruptcy in 2021.
[2] Afterwards, Perry relaunched the brand with the Summer/Spring 2022 Collection in the same year.
[5] Additionally, customers reacted positively to the shoes' comfort and wearability.