The station broadcasts an urban contemporary radio format, playing a variety of music genres including R&B, hip hop, pop with a blend of culture and style.

The radio network first launched her Lagos dial on the 96.5 frequency with OAPs getting on-air on 1 April, It was a trending topic on Twitter on that day.

[2] The station served a record-breaking 400,000 listeners on the first month of test transmission and targets a core audience in the 14-34 age group.

DJ Neptune began his set at 7PM, with the OAPs taking turns to climb the stage, introduce themselves and shows they host on the 96.5 dial in an improvised radio studio accompanied by electrifying performances from Mayorkun, Reekado Banks, Skales, Solidstar, Saeon, Adekunle Gold, AjeButter22, Mr. 2kay, Viktoh, Endia, Yung L, Niniola and more.

The event was streamed live to audience and users of the Urban96 android, iOS app and urban96.tv website with the official hashtag getting over 7,040,964 impressions on social media.