Urban Honking is an American webzine and pioneering blogging collective founded in 2001 by Steve Schroeder, Jona Bechtolt and Mike Merrill.
The blogs of Urban Honking display a great deal of diversity, and both reflect and innovate upon the most popular topics and trends of the contemporary blogosphere: they range from the traditional open-format personal blog (as with Regarding), to showcases for young, professional artists (Owl and It Won't Fucking Kill You), along with multi-authored efforts that provide opinionated commentary on popular topics such as music and gastronomy (Cowboyz 'n' Poodles and Digest, respectively).
Other blogs chronicle the developments of local businesses (The Fresh Pot), non-profit organizations (PICA), and academic research projects (Co-Branded), or explore singular topics, like Science (Space Canon).
The field was narrowed in the same process of elimination popularized by the long-running reality show Survivor, where contestants are "voted off" or awarded "immunity" by their peers.
[1] From the website: "The site sat patiently for quite some time and then the blog phenomenon started and breathed new life into UrHo.