Urban Behavior also spelled Behaviour is a unisex apparel retailer in Canada with a focus on club wear.

Urban Behavior's target market are teenage to young adult consumers with focus on affordability.

[3] Urban Behavior had stores located all across Canada, Eastern United States, and the Middle East.

The company has maintained its Canadian stores and continues a wholesale presence in the United States.

[4] In June 2011, CMT Canada, Urban Behavior's corporate parent, filed a Notice of Intention to Make a Proposal (“NOI”) pursuant to the provisions of the Bankruptcy and Insolvency Act (“BIA”).