[6] In August 2010, Uriminzokkiri launched YouTube, Facebook, and X (formerly Twitter) accounts in an effort to improve North Korea's image around the world.

[13] On 18 September 2012, Uriminzokkiri uploaded a video containing a photoshopped image of South Korea's president-elect Park Geun-hye performing the dance moves of "Gangnam Style".

[14][15] On 5 February 2013, a film that featured New York City in flames was removed from YouTube after a Digital Millennium Copyright Act complaint filed by Activision due to the use of footage from Call of Duty: Modern Warfare 3.

[16][17] On 19 March 2013, a new North Korean propaganda video was posted on the Uriminzokkiri YouTube channel that presented images of an imagined missile attack on U.S. government buildings in Washington, D.C., including the White House and the Capitol.

[18] On 21 May 2013, Uriminzokkiri claimed that North Korea's threat to target the Blue House (using unmanned aerial vehicles instead of surface-to-surface missiles) was intended to use "terrain features for cover".

[20] On 24 March 2014, weeks after Australian missionary John Short[21] was deported from North Korea for "anti-state" religious acts, Uriminzokkiri released an article using biblical terms and references to describe the country as a utopian paradise.