He was a brother of Barza bint Mas'ud, who married Safwan ibn Umayya.
[citation needed] He was one of the notables of Arabia who entered the negotiations regarding the peace of Hudaybiyah on behalf of Quraysh.
He said, "I have visited the kings of Persia, Rome and Abyssinia, but I have not seen any leader more revered and respected by his people than Muhammad.
[2] In a hadith reported in Sahih Muslim, Muhammad mentioned that ʿĪsā (Arabic: عِيسَىٰ, Jesus) resembled ibn Mas'ud closest in appearance.
[citation needed] After Urwa became Muslim, he returned to Ta'if and preached about Islam to his people.