The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands.

Salie cooked chips and Bill delivered them to local grocery stores and farmers’ markets in the Hanover and Baltimore, Maryland areas.

In 1938, production was boosted with the purchase of an automatic fryer capable of producing 300 pounds of chips an hour.

A 2009 plan to merge Utz with rival Snyder's of Hanover was abandoned after an antitrust inquiry by the U.S. Federal Trade Commission.

[7] This acquisition included Zapp's plants in Louisiana, California, and Pennsylvania, thereby making Utz a national snack food manufacturer overnight.

Utz Brands remained family-operated at that time, with Michael Rice as chairman and his son-in-law Dylan Lissette as chief executive officer.

[27] In April 2023, Utz Brands announced that the Golden Flakes factory in Birmingham, Alabama will cease operations around July 3, 2023.

During the early years, she was drawn from a realistic perspective as a young, dark-haired girl with a bow, bob hairstyle, and blushing cheeks, and shown reaching into a bag of potato chips.

At that time the icon's head became a circle and was inspired by the National Bohemian Beer logo that today is known as "The Natty Bo Guy.

Utz potato chips were featured in season two of Mad Men when the character, comedian Jimmy Barrett, was hired as a spokesperson for a fictional marketing campaign.

Utz products, especially potato chips, were featured in the background scenery of many episodes of the American TV show The Office, set in the US city of Scranton, Pennsylvania.

Utz products are seen in the background of a local interview at the beginning of the 1999 film The Blair Witch Project.