The Golden Flake brand (originally known as Magic City Foods[2]) was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama, grocery store basement.

In 1956, Sloan Bashinsky Sr bought Magic City Foods from his father and uncle.

He changed the name to "Golden Flake" a year later and, in 1958 moved the production facility to its current 5-acre site.

[3] One of its most famous spokesmen was Paul "Bear" Bryant, the head football coach for the Alabama Crimson Tide.

[5][6] On July 19, 2016, Golden Flake announced that it was being acquired by Utz for $12.00 per share in cash, representing a 71% premium over the average 30-day trading price of $7.00.