[2] Following the success of Vikram Kumar's 2012 Telugu film Ishq, veteran actress Jaya Prada acquired the Tamil remake rights of the film and announced in June 2012 that she would make the film with her nephew Siddhu in the lead role, while A. Rajasekhar, who had previously made Sathyam, would direct the venture.
[3] She had initially attempted to launch Siddhu through a bilingual venture titled Classmates in 2001, where he would feature alongside actresses Reemma Sen, Yukta Mookhey and Dia Mirza, but the film did not materialise.
[4][5] He later made his acting debut in the Telugu film, Tapana (2004), co-starring Prabhu Deva.
[6] While Nithya Menen, who had starred in the original, was initially considered for the lead role - it was later handed to Hansika Motwani.
[9] A first look poster was unveiled on 14 January 2014 coinciding with the Tamil festival of Thai Pongal.