It was founded in 1998 by Frjáls fjölmiðlun ehf and officially opened on 1 April the same year.
[1] It originally published news from the newspapers Dagblaðið Vísir, Viðskiptablaðið and Dagur.
[2][3] On 1 December 2017 it was bought by Fjarskipti hf.
(later Sýn) along with Stöð 2 and Bylgjan from 365 miðlar.
[4] According to Gallup, it was the second-most popular website in Iceland as of February 2021.