[3] The company started in 1977, when Kochouseph Chittilappilly set out to build a brand in the Indian electric and electronic goods industry.

[5] On March 6,2024,the group announced that its subsidiary has launched the commercial production of kitchen appliances at the company's factory in Vapi,Gujarat.

Chairman and founder, Kochouseph Chittilappilly was born in 1950 in Thrissur, Kerala, into a family traditionally engaged in agriculture.

He is one of the founder promoters and was also the acting managing director of the company till in April 2012, he passed the baton on to his son Mithun Chittilappilly.

[8] Kochouseph Chittilappilly also founded other establishments held as subsidiaries[9] such as V-Star Creations, an Indian manufacturer of innerwear for men, women, and children, and Wonderla, a chain of amusement parks in South India.