He served as a Member of the Legislative Assembly from the Telugu Desam Party representing Nagari constituency, Andhra Pradesh between 1994 and 1999.

[1] He contested the Telugu Desam Party ticket and defeated the Indian National Congress candidate R. Chenga Reddy.

[3] He also held positions such as member of TTD Board and president of Andhra Pradesh Film Chamber among others.

[2] Raju died on 18 January 2021 at a private hospital in Banjara Hills, Hyderabad after suffering a cardiac arrest.

[5] Filmmakers such as S. S. Rajamouli, Aswani Dutt, and Murali Mohan paid last respects to Raju.