His parents had intended for him the life of a hatter, but he was attracted to bookselling, so was apprenticed to Parker & Sons of London and Oxford,[2] where George Robertson and Samuel Mullen (both became bookshop owners in Melbourne) were fellow workers.
The voyage was long and hard, a total of 18 weeks, and at one point they were driven ashore, possibly on Kangaroo Island, but managed to get her free without damage.
They entered Port Phillip Bay, sailed up the Yarra River without benefit of a pilot, and without following pratique, formalizing the voyage after the event.
Rigby had intended the Gem for service on the Yarra, but found her unsuited to the purpose[3] (or was frustrated by years of litigation),[2] and eventually the little vessel was sold by auction for a fraction of her value, perhaps ending up in the South Australian coastal shipping fleet.
Set into the pavement in front of his shop were blue and white tiles, proclaiming "W. C. Rigby — Bookseller, Stationer, and Newsagent".
[2] He had such an understanding of the literary tastes and commercial requirements of Adelaide that his business prospered and in 1875 he took the lease on vacant land at 74 King William Street,[4] and erected a new building, artistically decorated with oil paintings which were periodically refreshed.
[5] In 1909, at age 75, Rigby retired, and the business was sold to a limited liability company, registered in September 1909, retaining the name of the founder.
In the meantime Bath secured the lease on Sandford's warehouse behind the shop, on Imperial Place, from which premises business continued to expand.