[1][2] Srinivasan received his bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras.
He worked for two years as a production-planning engineer at Larsen & Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD in industrial administration.
He completed his bachelor's degree with the highest distinction possible, President of India Gold Medalist.
He received his Master of Science and PhD degrees from Carnegie Mellon University, Graduate School of Industrial Administration in 1971.
In fact, the name conjoint analysis was coined by him and the late Prof. Paul Green in their 1978 Journal of Consumer Research paper.