Vee Corporation was started on March 14, 1980[3] from an idea by founder Vincent Egan to produce a live character show just for Sesame Street.
[4] The first Sesame Street Live show opened in September 1980 at the Metropolitan Sports Center in Bloomington, Minnesota for a five-day run.
That Christmas, the show went on to play for four weeks at Madison Square Garden's 4,000-seat Felt Forum in New York City before an audience of 100,000 people.
[5] Blue Star Media then started to look for a partner finding AUA Private Equity, who purchase a share of the company from Syal in early June 2014 via a leverage buyout.
[5] On April 1, 2015, Blue Star Media, LLC under the direction of Sanjay Syal as CEO purchased VEE Corporation with Egan continuing as a consultant.
[5] In 2015, VEE Corporation and Blue Star Media, a producer and promoter of consumer shows and events, became VStar Entertainment Group.
[8] The company continues to support and produce other Sesame Street shows at various locations and the United Service Organizations tour while still providing costumes.