The channel targeted audience from 19 to 44 years old and played local and international music videos from the 1970s to the 2000s.

[2] On April 27, 2009 the channel launched a new image, with new idents, bumpers and new colors for the logo.

The new identity was called "look & feel" and represents the beginnings of color television.

[4] On January 29, 2007, VTR added the network in a channel slot timeshared with GolTV.

This caused anger among its subscribers, which only grew when VTR added FX to the same channel slot on May, making VH1 available only after midnight.