It was launched on Nova Television on 16 March 2009, and ended on 10 May 2009 with an eleven-hour season finale starting at 3:00 pm and finishing after 1:00 am.

This season was confirmed on 31 December 2008 by Niki Kanchev, who returned as a host.

Later on the same day, Nova Television aired the first promo with the slogan Celebrities change destinies.

All the money from SMS votes were donated to charity, and there was no cash prize for the winner.

It lasted for 56 days (8 weeks), making it the longest VIP Brother season in Bulgaria so far.

Unlike the previous two seasons, VIP Brother 3 featured 17 celebrity Housemates, who were not competing for a cash prize, but for charity causes.

The show was aired three times a week – on Mondays, Thursdays and Fridays.

He/she stayed in the House for one week, which made the celebrity Housemates in this season 25 in total.

For the first time in the history of Big Brother Bulgaria, no one left the house voluntarily before the first eviction.

Deyan Slavchev "Deo" is a TV host and hip-hop singer.

He entered the house on Day 1, although he had some hesitations on the final moment because of Todor Slavkov's presence in the show.

Gala announced that she had been invited to enter the house before, but she agreed now because of the new charity concept.

During her participation, she hosted her daily talk show Na kafe.

Hristo Petrov "Itso Hazarta" is best known as a rap singer in the band Upsurt.

Kristiana Valcheva is one of the five Bulgarian nurses, who were given death sentences in the HIV Trial in Libya.

He has scored 38 goals in Bulgarian A PFG, which is the second-best result for a foreign player.

Todor's father is Ivan Slavkov – a Bulgarian sports boss linked to the communist-era nomenklatura.

She is best known for her role as Anastasiya Konstantinova in Nova Television's TV series Zabranena Lyubov (Forbidden Love).

She entered the house on Day 45 and she was the last celebrity guest housemate in VIP Brother 3.

Vasil Boyanov "Azis" is one of the most popular pop-folk singers in Bulgaria.

However, she asked the producers to open two phone lines – one for her and one for Ivayla, and the viewers had to decide which one of them to be evicted on Day 38.

During the special eviction night the two reconciled and asked Big Brother to close the phone lines.

However, only a few minutes later they had a new disagreement over the voting results, announced by the producers – 51.7% for Ivayla and 48.3% for Anya.

The launch of VIP Brother 3 was watched by nearly 1 600 000 viewers, beating bTV's Music Idol.