VIVA Plus was a German music television channel that went on air on 7 January 2002 at 13:00 based in Cologne, Germany.

When the TV channel started broadcasting, VIVA Media AG held 51% and AOL Time Warner 49% until the takeover by Viacom in the summer of 2004.

In addition, there were correspondents in London, Los Angeles, Berlin and Hamburg who reported daily on current topics from the cities.

VIVA Plus was then radically transformed and the concept of an interactive channel, which had been pursued until the end, in which viewers were involved through tele-voting.

As a result of the steadily increasing number of call-in broadcasts and ringtone commercials on the VIVA Plus programme and the imminent end of broadcasting operations, former VIVA employee Mola Adebisi, among others, founded the music channel iMusic1, which initially followed the Get the Clip principle in its entirety.