It was launched to make use of the many sports rights in the MTG portfolio that weren't shown on TV3 and therefore were unused.

On October 17, 2008, Viasat relaunched their sports channels in Sweden, Norway and Finland.

It broadcasts Premier League-related magazines, studio programs, live, delayed and classic matches every day around the clock in English and Swedish.

The channel was created, when Viasat acquired the Premier League rights in Sweden, other Scandinavian countries and the Baltics in spring 2010.

Some felt that an effort was necessary, while others were annoyed at the fact, that the Champions League was moved from a free-to-air channel TV6 and existing customers had a large increase in subscription prices.

Shortly after the launch, the channel began to show a program called Avspark (literally translated to Kick-off) with Ola Wenström and Bosse Pettersson.

The broadcasts include series, like MotoGP, STCC, WRC and Formula 1, which the channel has made heavy investments to.

In most of the race weekends, experts Frida Nordstrand, Eje Elgh and Stefan Johansson are on track, supplemented by a studio in Stockholm led by Janne Blomqvist, who is also the commentator of the race along with Elgh.

Other broadcasts include the Swedish Touring Car Championship, NASCAR and F1 Powerboat.

The channel has arisen some controversy, when viewers were upset of being forced to buy the channel, because some of them (Lübker Golf Resort) thought, they already paid for golf broadcasts, when buying the Viasat Sport package.