With a consumers' wants and resources (financial ability), they demand products and services with benefits that add up to the most value and satisfaction.
This includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors' market offerings and prices.
On the qualitative side, value is the perceived gain composed of individual's emotional, mental and physical condition plus various social, economic, cultural and environmental factors.
On the quantitative side, value is the actual gain measured in terms of financial numbers, percentages, and dollars.
Very often managers conduct customer value analysis to reveal the company's strengths and weaknesses compared to other competitors.