[3] Several party manifestos sketched a progressive, semi-utopian blueprint for New Zealand's future as an egalitarian, ecologically sustainable society.

[4] Values Party policies included campaigns against nuclear power and armaments, advocating zero-population and -economic growth, abortion, drug and homosexual law-reform.

[6] Brunt met with his ex-New Zealand Herald colleague Norman Smith who immediately became the party's "1st hand man" and organiser.

[5] "The media experience of Brunt and Smith stood them in good stead when it came to publicising the new party, and a former colleague on the New Zealand Herald, Alison Webber founded the Auckland branch.

[7][dead link‍] The following year party leader Tony Brunt was elected as a Wellington City Councillor and was re-elected in 1977.

[10] Under the leadership of polytechnic economics lecturer Tony Kunowski and deputy leader Margaret Crozier, the Values Party contested the 1978 general election with a considerable following, but again failed to win seats in parliament.

Although gaining fewer votes than the New Zealand Labour Party, Robert Muldoon's National Party, which promised to create many more jobs by borrowing foreign funds to build large infrastructural projects (the so-called "Think Big" strategy, developing oil, gas, coal and electricity resources), was returned to government at the 1978 election.

[16] Roborgh resigned at the 1988 conference and was replaced by Rosalie Steward, previously Values candidate for West Coast.