[2] With bikes produced in Taiwan and sold in 32 countries,[3] it had flagship stores in cities such as Amsterdam, Berlin, Paris, London, Tokyo and New York.

On August 31, 2023, it was announced that it was acquired by e-scooter maker Lavoie, a subsidiary of British automotive technology company McLaren Applied.

[17] Another women's model was launched later that year, the VanMoof Swaggerwagon, with pink tires and a diamond frame.

A year later, The Wall Street Journal wrote that "a VanMoof has become a hipster accessory" in New York City.

[28] The S5 and A5 models were designed by Job Stehmann, Marjolein Deun and Alexandre Phaneuf who in 2022 won VanMoof's third Red Dot Design Award for their "strikingly simple and compact" e-bikes that "meet the latest demands in urban mobility and convey a dynamic appearance".

[33] On 3 May 2022, the Carliers handed over operational leadership to Gillian Tans who until 2021 was the CEO and later chairperson of Dutch online travel agency Booking.com.

[34] In the summer of 2023, several websites started reporting that VanMoof was in financial turmoil and had stopped its online sales on 29 June.

[39] On 31 August 2023, Nick Fry, the chairman of McLaren Applied, announced that Lavoie, the electric scooter unit of his company, will buy VanMoof for "tens of millions" of pounds "in the short term."

[40] In 2011, Jasmijn Rijcken, who worked as a "guerrilla marketing" wiz for VanMoof, posted a story on her company's Facebook page that a New York City police officer stopped her for biking in a short skirt and threatened to give her a ticket for distracting drivers "and potentially cause them to crash".

In 2019, VanMoof released a hidden camera video in which it seems members of the public were buying bikes from a thief.

[43] In 2020, a television ad for the S3 model was banned in France by advertising regulatory authority ARPP because the commercial "discredit[s] the automobile sector [...] while creating a climate of anxiety.

Some users reported issues such as frame damage, electrical malfunctions, and difficulties in obtaining timely repairs or replacement parts.