To the northwest is Shakespeare and to the northeast are Cochise and Geology Station 8 at the base of the Sculptured Hills.
The crater was named by the astronauts after Harvard University geology professor Hugh McKinstry, who, according to their explanation, sometimes wrote satire under the pseudonym "Nicholas Van Serg".
[3][4] Songwriter, humorist and academic Tom Lehrer, who attended and taught at Harvard, suggested that McKinstry's pseudonym was inspired by the name of the Vanserg Building at Harvard, which is an acronym of its original tenants: Veterans Administration, Naval Science, Electronic Research, and Graduate dining hall.
)[5] A slightly different list of tenants reported is "Veterans Administration, Naval Science, Electronic Research, and Graduate School".
[6][7] The following samples were collected from Van Serg crater (Station 9), as listed in Table 7-I of the Apollo 17 Preliminary Science Report.