[3][4] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria's son.

[5] Apart from carbonated soft drinks of PepsiCo such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana and Tropicana Slice fruit juice brands, Gatorade sports-themed beverages, Sting energy drinks, Creambell milkshakes, Duke's club soda, Lipton ready-to-drink ice tea, and Aquafina brand of bottled water.

[9] The company also manufactures and distributes its products in Nepal, Sri Lanka, Morocco, Mozambique, Zambia, Zimbabwe, Democratic Republic of Congo, Madagascar, South Africa, Lesotho, Eswatini, Namibia and Botswana.

[14] In December 2023, Varun Beverages acquired PepsiCo's South African bottler Bevco for ₹1,320 crore.

[15] In April 2024, Varun Beverages started manufacturing soft drinks at its Gorakhpur facility.