It was established 25 years ago, and has since been a pioneer in fostering Rajasthani music through its albums and various cultural programmes held across the state and abroad.

Many regional and non-regional artists are associated with the label which includes regional artists Seema Mishra, Deepali, Supriya and O. P. Vyas while non-regional singers include Shreya Ghoshal, Sunidhi Chauhan, Kavita Krishnamurthy, Udit Narayan and Sadhana Sargam etc.

Veena group has released various albums since its inception centered mainly on Rajasthani culture and traditions.

[4] The albums showcase an amalgam of Rajasthani folk with the contemporary music and is received positively by people in Rajasthan and also other states.

The main genres of album include romance, devotional, fun & joy, wedding, dance, celebration etc.