Vegeta (condiment)

Vegeta is a brand of savoury condiments of dehydrated vegetables, spices, and MSG, produced by Croatian food company Podravka.

[1][2] The product was originally developed at Podravka's labs in Koprivnica, then part of Yugoslavia, in 1958.

Zlata Bartl, a Bosnian Croat chemical technician who created a popular line of dehydrated soup packets, led the team that developed Vegeta.

[4] Vegeta has been produced by Podravka in Koprivnica since its introduction, and is also manufactured in Poland, Austria, Hungary,[5] and Tanzania.

[7] Nielsen named Vegeta the best-selling universal food seasoning in Europe in 2021,[8] and the products are sold in 40 countries worldwide.