Originally, the show began as a Serbian production with housemates from Serbia, Montenegro and Bosnia and Herzegovina.

For the fourth season Croatian broadcaster and producer RTL became involved, and auditions were held in Croatia, making the show Pan-regional.

After a one-year hiatus in 2012 and rumors of cancellation, producers announced that the show would be back in 2013 for a celebrity season.

Veliki Brat follows the format set for the franchise owned by Endemol.

It is a game show in which a group of contestants, called housemates, live in isolation from the outside world in a custom-built house.

The house is also a television studio with dozens of cameras and microphones in all of the rooms to record the activities of the housemates.

The only place where housemates can escape the company of the other contestants is the "Diary Room", where they are encouraged to voice their true feelings with Veliki Brat and the producers.

A modified version of the Big Brother UK 11 titles and logo have been used for the 2011 Serbian season.

Between clips of the past 24-hour highlights, quick bumpers show events related to the title sequence.

In early January 2013, Croatian broadcaster RTL announced that they would be airing a fifth season of the show, and that producers from Emotion, the production company that owns the licence for the Serbian franchise of the show, would also be involved, therefore making it a joint venture much like the last broadcast season.