In 2015, Veltins ranked fourth among Germany's best selling beers.

The small guesthouse brewery of Franz Kramer opened its simple wooden gates in 1824.

Veltins owns the naming rights to the football stadium Veltins-Arena of German Bundesliga club FC Schalke 04 in Gelsenkirchen.

The stadium hosted the 2004 UEFA Champions League Final and five matches in the 2006 FIFA World Cup.

The Kriesel curve at the Winterberg bobsleigh, luge, and skeleton track is named after the brewery.