Velure was co-founded by Rich Turbo and longtime friend and musical partner Ben Holst, originally of Six Shades Blue in Athens, Georgia, in 1999.

After transferring to UGA at the beginning of his junior year, Holst met keyboardist Sean McCullough, who had been trained in piano at a young age.

While maintaining his relationship with McCullough, it was during this time that he became friends with Darren Stanley, drummer of Squat, and bassist Franher Joseph, both of the classic blues band Delta Moon.

The group completed the songs necessary to create a demo album, and asked Schaefer to join them full-time, as rock cellist and rhythm guitarist.

[2] After completing the touring in 2000, Holst met up with a friend who was co-producer of the Damn Show and asked him to produce Velure's video which they would submit for a chance to appear on VH-1's "Bands on the Run".